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2021 - Present

Creative Strategist, Screenwriter
ReFrame Productions.

Produced high-quality and creative concepts across a variety of formats and channels, including ads, promotional videos, bumpers and more.

Generated creative strategies and ideas based on powerful human insights, supported by research and analytics.

Contributed to creative playbooks, providing creative execution recommendations that will result in effective, breakthrough communication. 


Translated strategic thinking into compelling creative ideas and high value scripts across a variety of projects.

Worked closely with many stakeholders like marketing, video editors, copywriters, designers, and social and campaign managers on different projects.

Reframe -

2019 - Present

Media Producer, Director

Create and develop multimedia (audio/video) content for customer stories, internal company videos, external promotional social videos, marketing videos, infomercials and more.

Script, storyboard, budget, allocate resources, set deadlines and select optimal forms of media for projects.

Plan video shoots; scout locations, schedule, and hire additional crew and talent; direct and coach talent.

Record and edit video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over/sfx, media management and archiving project. media

2019 - 2020

Producer, Chief Content Editor
Shuanet, Shabaketkom TV Programs

Oversaw the direction of the program, the budgets, hiring and managing of staff and dealing with the network.

Planned shoots and weekly production days, pre-production and post-production.


2015 - 2019

Tel Aviv University | B.A

Film and Television Studies (Emphasis Production) , Steve Tisch School of Film and Television. 

& Expertise

  • Design-thinking experience, with proficiency in user-centred design/creativity methodologies.

  • Understanding of the overall creative/communications/business landscape of B2B and B2C companies.

  • Ability to manage multiple, complex tasks simultaneously and prioritize appropriately.

  • A strong understanding and general skills around video production, directing and screenwriting.

  • In-depth knowledge of digital culture and understanding of different platforms such as websites, social media platforms, and digital.

& Awards

  • 'Cain' - Hybrid Dabke Dance Performance - Grant by Mifaal HaPais. (As Composer). 2020

  • 'The Strongest Haircut in the Negev' - Short Film. Grant by Gesher Film Fund (As Screenwriter and Director). 2020

  • 'Yaba' - Animated Music Video. Grant by Mifaal HaPais. (As Musician). 2021

  • 'Karina and I' - Full Length Album. Grant by AFAC fund. (As Composer and Songwriter). 2021

  • 'Clouds Live Shortly in the Wind' - Short Film. Grant by Galilee Film Fund. (As Screenwriter and Director). 2022

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